Driving net-zero change through sustainable investments.
Top 1% emit double the carbon of the poorest 50%, mainly due to investments in polluting industries. Empowering them with eco-conscious investment tools can drive a greener future. This case study delves into sustainable investing's role in tackling climate change.
Ultra-high-net-worth individuals generate 50-70% of emissions from investments. These often fund carbon-intensive companies, perpetuating a harmful cycle.
UHNWI Capital → Invested in Carbon Polluting Companies → Companies get funding to expand fossil fuel operations → Companies continue/increase carbon emissions → Climate crisis accelerates → UHNWI remain unaware of their role (50-70% of their emissions are invisible)
By shifting how UHNWIs perceive and track the carbon footprint of their investments, the solution unlocks the potential for multimillion-tonne reductions in emissions simply by moving money, not by changing consumption habits. Turning invisible impact visible turns a climate problem into a market-driven opportunity for global change.
A fintech platform that turns complex carbon data into intuitive insights, enabling UHNWIs to make measurable, climate-positive investment decisions.
Upload portfolio → Collect data → Calculate footprint → View emissions → Get suggestions → Rebalance →
View Impact
Investors can define the relative importance of different ESG factors (environment, social, and governance) based on their individual values.
Long-term risks associated with carbon-intensive companies. This could include potential future regulations, resource scarcity, and climate-related disasters that could disrupt operations and impact stock prices.
News headlines within the app that highlight the financial impact of climate change on companies across various sectors.
The app allows users to easily add companies aligned with their ESG preferences to personal watchlists.
To calculate a fund’s carbon footprint, carbon emissions of each company are tallied, weighted by enterprise value and weighted by their share in the portfolio. The indicator produced as a result counts the emissions produced for each unit of money invested in the fund.
To calculate a fund's carbon footprint, GHG protocol standards must be used, which contain instructions and instruments for measuring GHG emissons.
Increased Motivation
Seeing the quantifiable difference in carbon footprint can motivate users to stay committed to sustainable investing practices.
Used animation to illustrate how their investment in a sustainable company can lead to meaningful real-world change.
Expert Videos as guides for sustainable investing.
The immersion phase required understanding not just investment behaviour, but the psychological and systemic forces shaping it.
01. Understanding of carbon emissions, its history and other terminologies
02. Climate awareness exploration
03. Global policy & framework immersion